The idea of your employees wearing a branded uniform complete with your company logo may have never crossed your mind. Maybe you have been considering company branded uniforms for a while, but never got around to it. Or, perhaps you don’t think branded uniforms are a valuable marketing tool. So why waste the money?
Regardless of the cause for not outfitting your employee with custom uniforms, there are myriad reasons you should consider implementing a uniform program today. Here are ten of the top reasons to put your employees in a business uniform or company branded apparel:
- Low-cost company or brand promotion: Dressing your employees in company will not only help your business stand out but it is a low cost and highly effective form of marketing. Here is a cost analysis of promotional products versus other advertising media that you might want to check out.
- Uniforms Foster A Profession Business Image: We’ve all heard of the phrases dress for success or dress to impress. According to The Wall Street Journal, dressing up for works leads to higher productivity (Why Dressing for Success Leads to Success, Smith, 2016).
- Employee Safety. Uniforms also deliver functional benefits and provide for employee safety. For example, high visibility vests with tape are mandatory on construction sites where heavy machinery is present. Oil and Gas workers are required to wear flame-resistant clothing on the job.
- Walking Billboards. Your team wearing your designed and branded uniform serves as free advertising. These ‘walking billboards’ promote the company’s products and services wherever they go, for free.
- Added Security. It’s simpler for the security personnel at your office to identify who does not work for the company and who has authorized access to specific job sites. Requiring your staff to wear uniforms can also help your customers and staff identify who isn’t an employee.
- Raise Team Spirit. One of the most significant benefits of having a uniform at your workplace is that it fosters team spirit and a sense of belonging. This feeling of uniformity can, in turn, result in increased productivity from the team.
- Improved Customer Relationships. Uniforms make it a whole lot easier for customers to identify company representatives who can help them with a variety of questions or concerns, leading to improved customer service.
- Minimize Cross-Contamination. Some jobs require workers to wear uniforms to prevent cross-contamination threats, such as those working in the food or healthcare industries. In such situations, the uniforms play a vital role and function.
- Cost Savings for Employees. Company-provided uniforms can save employees time and money by allowing them to forgo laundering responsibilities and the expense of having to purchase their uniform.
- Enhanced Company Pride. Last but not the least, branded clothes and uniforms instill a sense of pride among team members. They feel a sense of responsibility that can convert them into brand ambassadors for the company outside the actual work premises.
Irrespective of your reason for implementing an employee uniform program, it will inevitably wind up being a tremendous benefit to your employees and your organization. Some benefits you can expect are enhanced team performance, stronger brand equity, and safety and security for your employees and customers.